Management

With more than 20 years of experience in leading FMCG companies, the last eleven of which were in Senior Management position, Lara is a specialist in marketing, business, and operational transformation, with a focus on delivering sustainable competitive advantage and profitability.
She has held several key senior level roles within a number of organizations such as Diageo and Tetra Pak, where she managed the creation and execution of successful through-the-line campaigns that tackled all consumer touch points, secured an increase in market share and brand tracking results, and won 65 global and regional advertising awards including a Lion D’or at Cannes Advertising Awards and a Grand Prix at Adfest.

An inspirational leader, she has a proven record of managing complex operations, generating and building relationships, managing projects from concept to completion, designing winning strategies, and coaching individuals to success.
Skilled in building cross-functional teams and making critical decisions during challenges, she is known for her strategic and focused approach, with extensive accolades for limiting risks and establishing creative strategies for optimizing internal operations, financial returns and securing customer satisfaction.